Want to get paid ad results without having to manually monitor and optimise your ads? Our programmatic advertising services can help, and they carry a powerful punch, substantially increasing ad viewability rates.
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We have been with them for almost 6 years now and the experience has been amazing. An amazing price for what they can do for you! Our google quality scores have never been higher, conversions have never been better, and they genuinely care about the success of your business.
Neeta Varsani | MARKETING DIRECTORProgrammatic advertising automates and streamlines the ad buying process by utilising artificial intelligence (AI) and real-time bidding.
Programmatic advertising, in contrast to traditional ad buying, is more focused on purchasing an ad audience than an ad placement; in the end, improved targeting ties your company with more qualified leads, conversions, and profit.
Programmatic advertising may appear to be a difficult task. However, the automated procedure takes milliseconds, allowing you to save time and money.
You can select from a variety of rich media options or basic display creative, such as text or image advertising. These are Display Ads that make use of HTML5 technology to provide sophisticated capabilities such as video, audio, expansion, and polling. We provide a more engaging experience that helps to capture your target audience's attention and boost conversions.
Text Ads
Text ads are the simplest form of display ads that include a headline or a similar type of information. The length is about two lines of text or 35 characters, along with a URL.
Image Ads
Image ads are usually in standard shapes and sizes, with advertisers able to use images in landscape, skyscraper, and square sizes. These advertisements depend on visual appeal.
Dynamic Product Ads
You can promote appropriate products from your catalogue based on user preferences across any device with dynamic product advertisements.
Video Ads
Display advertisements featuring video content frequently engage people by conveying a specific message, posing a thought-provoking question, or presenting a product or service. Video display ads use video, audio, and sometimes text to highlight an offering and encourage viewers to take action or make a choice.
Interactive Ads
Interactive ads put together various elements to engage with online users. Text headlines, images, graphics and other integrated features within these ads allow audiences to interact with the advertisements.
Gmail Ads
Gmail ads essentially involve including image and text ads directly inside the inbox of your target audience. You only pay for the advertisement if the user clicks on the ad and expands it completely within the inbox.
Algorithms are used by artificial intelligence and machine learning technology to assess visitor behaviour. It enables marketers to target and optimise campaigns in real time for the proper audience. A programmatic advertising company exploits the technology's capacity to collect audience data in order to target adverts more precisely.
Marketer Side: Purchasing programmatic advertising entails using demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs). DSP facilitates the process of purchasing ad inventory on an open market by allowing DMP to reach the target audience. DMPs collect and analyse data via cookies, allowing marketers to have a better understanding of their target population.
Publisher Side: Publisher manages unsold ad inventory with the assistance of SSP. SSP reports data such as the visitor's session time on certain data or the pages seen in a single visit. SSP will choose the winning offer and serve the winning banner ad on the publisher's site using such arithmetic.
Swastika Media Group has always gone above and beyond for us and always brings fresh and exciting ideas to the table for us to test. They genuinely want to understand our business and help us succeed. They do an excellent job of closely monitoring our campaigns to ensure we stay on track and optimize and improve each campaign's performance to its fullest potential. Thanks guys!
Kishan Pindolia, CEO, Bhagat FarmWe'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.
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1110, Shilp Epitome, 11th Floor,
behind Rajpath Rangoli Rd,
Ahmedabad, Gujarat 380054
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